Saturday, July 29, 2006

The Walnut Trees & Growing Your Business



As Featured On Ezine Articles


Every morning, for this past year, Flo (our fantastic Mutt) & I walk approximately 5 miles back & forth through the Almond and Walnut Orchards behind our Ranch.

The walk was prompted by my coronary and has become an hour + of the most enjoyable part of my day.

Flo gets to chase the Wild Turkeys, Jackrabbits, stare down the Fox, and watch the Deer. I think she walks-runs 10 miles.

The most fascinating thing in the past few months has been watching a freshly planted (February) Walnut Orchard blossom from a field of white painted "sticks" to a 20 acre stand of stately Walnut trees, some 13 feet tall!!

These trees are nurtured daily, constantly tied and pruned during their first year.
However the real reason for their explosive growth was the preparation of the planting environment.

The ground was ripped deep for drainage, holes were dug 4 feet x 4 feet, backfilled with amendments and then the Twigs (walnut stock cuttings) were placed in the well worked ground.

A small hole dug in un-worked and unamended ground would not have yielded the size of tree we are staring at today.

WHAT DOES THIS HAVE TO DO WITH GROWING YOUR BUSINESS?

The opportunities offered today in the Networking Marketing and Home-based Business world are staggering. Most companies are ethical and offer fine products, reasonable compensation plans and are usually well managed.

Why is it then, the attrition rate is so high?

No one addresses the preparation stage of starting the business. Everyone wants to "get going now" and make a million overnight.

The only reason the Walnut Trees are doing so well, is that the farmer spent time and money, preparing the soil and is spending a bundle in the early stages to keep those tress growing properly , even tiough there won't be any income for several years.

Want to grow a Solid Business?

Take heed from my successful Neighbor.

1. Choose the Company and Product well. (get quality Root Stock)

2. Be willing to invest in books, tapes and aligning yourself with quality training (Prepare you ground and plan)

3. Have a written plan and be prepared to work daily in the beginning to constantly build your foundation of quality recruits. ( constantly prune, tie and Fertilize the tree during the first year)

Shirley & I consider ourselves fortunate to have found the right Product and Company,
(good Root Stock) but more importantly, we understood the necessity of planning our work and working our plan. We invested wisely in learning aids and developed strong Master Mind Alliances with proven producers.

If anyone is interested in knowing more about our dynamic Marketing company, give us a call: (530)798-02453 (leave your name & phone number or e-mail)
or e-mail:
chuckbartok@gmail.com
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Chuck BartokConsultant-Horse Barns-Gardener
Tel: 1-530-798-0245
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Blog: You Can Build It Offline Life vs. Online Marketing

Monday, July 10, 2006

A new Beginning or Continuation of True Success?

Fellow Networkers

You will appreciate an interesting turn of events for me this past week.

For the past 10 years I have successfully represented a major Pre-engineered Building Company. They are a leader in the Equine Housing Market, which was easy for me since we have been deeply involved in the Horse business forever.
I have been one of the leading producers each year, until this past year, which was pitiful, primarily because of my Major Coronary.

I was informed Thursday that my services would no longer be needed, they have "hired" a young man & women to take my place and see if the Territory could get "back" to speed.

Thank goodness for my ability to always have had a strong Network.
In a way, at age 63, I am relieved because now my total efforts can concentrate on helping my wonderful networking associates to fufill their personal dreams of the Joy of Unlimited residual Income, and the Freedom of controlling their own Destiny.

Feel free to share this with your Associates and hopefully more will join us in the Blessed Opportunity offered to all, regardless of Age, Experience, Sex or Education, by the Exciting World of Network Marketing.


Chuck Bartok

Team Health2Wealth

Wednesday, July 05, 2006

Do Your Potential Customers Forget About You?

Hello again,
We have studied the market in the Auto-response field and feel they all have
programs that offer good value.
The following is a letter from the CEO of AWEBER.COMWhat impressed us was the personal service from the CEO. A real letter in the mail offering his thanks and services on any questions. WOW, service still sells.
It is important for any Marketer to have an auto-response. Might as well be the Best.

Do Your Potential Customers Forget About You?[By: Tom Kulzer]

Your web business probably gets product inquiries from potential customers around the globe. Inquiries come via e-mail and your web site, and you try to send information to each hot prospect as quickly as you can. You know that you can drastically increase the likelihood of making a sale by satisfying each person's need for information quickly!

But, after you've delivered that first bit of information to your prospect, do you send him any further information?

If you are like most Internet marketers, you don't.

When you don't follow that initial message with additional information later on, you let a valuable prospect slip from your grasp! This is a potential customer who may have been very interested in your products, but who lost your contact information, or was too busy to make a purchase when your first message reached him. Often, a prospect will purposely put off making a purchase, to see if you find him important enough to follow up with later. When he doesn't receive a follow up message from you, he will take his business elsewhere.


Are you losing profits due to inconsistent and ineffective follow up?
Following up with leads is more than just a process - it's an art. In order to be effective, you need to design a follow up system, and stick to it, EVERY DAY! If you don't follow up with your prospects consistently, INDIVIDUALLY, and in a timely fashion, then you might as well forget the whole follow up process.


Consistent follow up gets results!
When I first started marketing and following up with prospects, I used a follow up method that I now call the "List Technique." I had a large database containing the names and e-mail addresses of people who had specifically requested information about my products and services. These prospects had already received my first letter by the time they requested more information, so I used the company's latest news as a follow up piece. I would write follow up newsletters every now and then, and send them, in one mass mailing, to everyone who had previously requested information from me. While this probably did help me win a few additional orders, it wasn't a very good follow up method. Why isn't the "List Technique" very effective?


The List Technique isn't consistent. Proponents of the List Technique tend to only send out follow up messages when their companies have "big news".

List Technique messages don't give the potential customer any additional information about the product or service in question. He can't make a more informed buying decision after receiving a newsletter! If someone is wondering whether your company sells the best knick-knacks, what does he care that you've just moved your headquarters?

List Technique messages convey a "big list" mentality to your potential customers. When I used to write follow up messages using the List Technique, I was writing news bulletins to everyone I knew! I should have been sending a personal message to each individual who wanted to know more about my products.

What follow up method really works?
Following up with each lead individually, multiple times, but at set intervals, and with pre-written messages, will dramatically increase sales! Others who use this same technique confirm that they have all at least doubled the sales of various products! In order to set this system up, though, you need to do some planning.

First, you'll need to develop your follow up messages. If you've been marketing on the Internet for any length of time, then you should already have a first informative letter. Your second letter marks the beginning of the follow up process, and should go into more detail than the first letter. Fill this letter with details that you didn't have the space to add to the first letter. Stress the BENEFITS of your products or services!

Your next 2-3 follow up messages should be rather short. Include lists of the benefits and potential uses of your products and services. Write each letter so that your prospects can skim the contents, and still see the full force of your message.

The next couple of follow up messages should create a sense of urgency in your prospect's mind. Make a special offer, giving him a reason to order NOW instead of waiting any longer. After reading these follow up messages, your prospect should want to order immediately!

Phrase each of your final 1 or 2 follow up messages in the form of a question. Ask your prospect why he hasn't yet placed an order? Try to get him to actually respond. Ask if the price is to high, the product isn't the right color or doesn't have the right features, or if he is looking for something else entirely. (By this time, it's unlikely that this person will order from you. However, his feedback can help you modify your follow up letters or products, so that other prospects will order from you.)

The timing of your follow up letters is just as important as their content. You don't want one prospect to receive a follow up the day after he gets your initial informative letter, while another prospect waits weeks for a follow up!

Always send an initial, informative letter as soon as it is requested, and send the first follow up 24 hours afterwards. You want your hot prospects to have information quickly, so that they can make informed buying decisions!

Send the next 2-3 follow up messages between 1 and 3 days apart. Your prospect is still hot, and is probably still shopping around! Tell him about the benefits of your products and services, as opposed to your competitors'. You will make the sale!

Send the final follow up messages later on. You certainly don't want to annoy your prospect! Make sure that these last letters are at least 4 days apart.

Following up effectively seems complicated, but it doesn't have to be! So many potential customers are lost because of poor follow up - don't you want to be one of the few to get it right?


Tom Kulzer, CEO and Founder of Newtown, PA based AWeber Communications, Inc. an opt-in email service provider. With 7 years managing opt-in follow up and newsletters for small businesses, email deliverability is an integral part of day to day operations. Learn more: http://www.AWeber.com